Category: Business

If you are starting a new business, you surely know the importance of Business Cards. But it is not just a business card, what matters is tow you use your business card to kick-start just ongoing business. In this editorial, I will discuss some very useful and effective tips and tricks that may help you get the most out of your business card.

One very common saying about a business is that one who advertises the business well earns well. Advertising the business among mthe asses brings out good results for sure but what are the basic advertising modes.?A common myth says that print media and electronic media are the best modes to advertise a business, but actually, a customized business card is still a very powerful tool to make your business known in society. You can also use the online business card to expand your business globally.

Below, we pulled together a few important tips to make your business card event more powerful to kick-start your business:

1. Logo

It is very important to have a well-designed company logo on your business card. A card without a logo may not represent your company well. Being the most important element of a business card, it must be prominent enough to be noticeable. A good logo with a descriptive yet likable tagline is a must for a business card.

2. Name

You should have your full name mentioned on the business card in order to make it even more effective. A business card without a name will not be beneficial, and someone may rarely react to such a business card. Mentioning your name may help the receiver to contact you personally when in need.

3. Designation

If you mention your name on the business card without your title or designation, you are giving incomplete information, which is in no way likable. Write whatever position you hold in your business, CEO, Designer, partner, Project Manager,  or anything else.

4. Contact Details

The contact details not only include the phone number but also the email address, Mailing address, Fax number, etc. Mention all of these details, but emphasize the most on any one.. Usually, people give their mobile number as the first and main contact detail. Adding the entire contact details may help the receiver contact you in the way they want.

5. Attractiveness

A professional business card must be attractive enough to attract new customers and clients. It is a very powerful marketing tool, and so if it is not up to the mark, you may rather lose the clientele than earn them.

6. Graphical Content

Along with the necessary information, Business Card Design also plays a very important role in the efficacy of a business card. Good graphic content, not emphasizing your company name and service,  may also be good for your business. Remember not to add too many colors or designs; it may make your business card look cluttered.

You must make sure that your business card is made of good material and high-quality paper o.od Good-quality substrate is considered the best for business cards. Cheap business card printing could also be a good way to give you an instant impact on your company in the eyes of the receiver with graphic design they will be happy to hang o,n to, but it all depends on your service provider.

Key Points to Remember

• If you are not circulating a few thousand business ccardsin the first year of your business, you are probably going the wrong way.
• Business cards should be perfect enough to be noticed on a bulletin board among hundreds of other cards to catch clients.
• Check if you get any compliments for your business card when you hand it to someone. If the receiver is not noticing your business card, that means you are lacking somewhere.
• Whenever you hand over your business card to anyone, never forget to ask for one back,  stock it, ep aa follow up/their contact into your ilimailingst for sure.

Toll-Free Numbers: Cause Incoming Sales and Inquiries to Skyrocket for Your Business

If your sales and incoming customers are slowing, it is probably time to pick up your business with a few helpful tools. One of the best tools for this purpose is obtaining a toll-free professional business number. These phone numbers already provide every business with a particular persona, which naturally lures customers in with a looming curiosity should they need your services or products.

This can help your business in so many ways, from inbound sales to customer service. These phone numbers are a vital investment, so don’t think twice; otherwise, you are leaving your business in a stale state of health.

No Particular Geographic Location

• One of the biggest disadvantages of landline-based telephone numbers is the fact that they are tied to particular locations. This is not the case with business numbers. By obtaining one, you can easily mask your local business with a countrywide number, encouraging sales from all over your region.
• This is also beneficial when you decide to move your business or change your primary number. You can forward the 0800 numbers to any other line, even mobile phones. This will maintain consistency for your customers while providing versatility for you and your business.
• Keep in mind that changing a business contact number can be quite troublesome, and will almost always result in a dropped amount of sales. This consistency provided by toll-free numbers keeps your business safe.

Giving the Customers Peace of Mind

• Toll-free professional business numbers instill a sense of trust within the minds of customers. Due to this, many are quick to call these numbers without added suspicion. This alone will help to improve sales, while also improving your chances of being spread through word of mouth.
• Free calling for customers and interested prospects leaves no concern over expensive calling rates. Even if your primary business line would normally be long-distance, a toll-free number is free of long-distance charges for anyone who wishes to call. These charges can quickly hinder interested individuals, so your toll-free number might just pay for itself in no time.
• These business numbers also promote other beneficial images for your business: they are often associated with businesses and companies that truly care about what their customers desire, with a drive to satisfy 100%. If a customer is under the impression that your business is going to do everything in its power, should there be a mishap, they are much more likely to support your business.

Advertising Benefits

If you apply for a toll-free business number, you can easily customize your number to represent your business. It can reflect your business name, primary service, or most popular product. This customized number can then be incredibly easy to remember among the audience exposed to your campaigns, making it much easier for them to contact your business. Many individuals do not have the time to jot down a phone number while on the go, so making it easy to remember is your next best option.

If you are a businessman and looking for a good yet inexpensive mode of promotion, postcard printing is the best option for you. Advertising or promoting your brand can be very expensive if you go for the print media or the electronic media, and not every business owner can afford that. If you are using postcard printing you can promote your brand for less than $99.

Not everyone knows but creating the postcard and using them in your business promotion is easier said than done. Business postcards are created using the Microsoft Power Publisher. Google Docs can also be used to create a presentation which is then processed by the commercial printing press to create the postcard.

If you are looking for a postcard for your business you need to contact a printing company in your vicinity. You can also get in touch with any online postcard printing company to get your business postcard designed and created. They design a good postcard with online tools according to your requirements and expectations, and if you like the design, they will get that design printed for you.

This is how you can get your postcard designed and created, but do you know how to use them in your business promotion? Below are a few tips to use postcards effectively in your business promotion.

Front design matters

Make sure that the front design of your postcard is not a hotchpotch. Keep it as clean as possible. A cluttered front side may create a bad impact on the viewers. Cluttered A short paragraph and one or two images will do the best, nothing less and nothing more. The major text related to your business or company must be printed in bold and big letters.

Back is equally important

While designing the front, do not ignore the back side, as it is equally important. Usually, all the important details about the company, the products, or the services are mentioned on the backside of the postcard. The important details include website add, phone numbers, business locations, product categories, and pricing. One important point to note here is that if you are planning to mail these postcards, do not forget to keep the black space for the recipient’s address.

Result tracking

Just as you track the result of your electronic media promotion, you need to track the result for postcard promotion also. This is quite simple, you can mention the tagline in your postcard saying that your company will give a 20% discount on the next order placed with postcards, or you can also say get this card along with the store and get a good discount of 20%, etc.

Mailing helps

Mailing these printed postcards may help you explore your business worldwide. For this, the postcard printing company may ask you for a database of clients and customers. You can give this database in Excel format to your postcard printing company. Many of the Customer Relation Programs have the export feature which helps you in sending the database in the required format.
Distribution is important- If you want to spread the word locally, the best idea is to distribute the business postcard door to door.

Following the above-mentioned tips, you can get the maximum output from the expenses you incur for your business postcard printing.